12+ hour, 28+ min ago   (984+ words) Steven Agar is the Chief Operating Officer of SnowBrains (est. 2013), the world's largest award-winning independent snowsports media outlet. Based in Cumbria, UK, Steven oversees editorial operations, SEO, ad revenue, and digital strategy. A passionate endurance runner and ski traveller, he…...

1+ day, 11+ hour ago   (304+ words) “Snowboarding has never been just about the person standing on the board,” writes the Colorado Snowsports Hall of Fame. “It is the product of innovators who built the equipment, entrepreneurs who created an industry, advocates who fought for access, competitors…...

1+ day, 12+ hour ago   (250+ words) There will be a new face leading the charge at Utah’s famous Alta Ski Area this season. The resort recently appointed longtime ski industry executive Dave Hirasawa as general manager. With his appointment, Hirasawa becomes the fifth general manager in…...

3+ day, 9+ hour ago   (350+ words) You want to get up close and personal to the biggest names in ski racing while totally blending in? Volunteering is the way to go. It is hands down the best way to experience ski racing. For the 2026-27 season, there…...

3+ day, 14+ hour ago   (251+ words) On September 9, the U.S. Snowboard Team announced an expanded partnership with Toyota, designating the car brand as the team’s official title partner through 2028. Under the new deal, the team will officially be recognized as the Toyota U.S. Snowboard Team, supporting its…...

4+ day, 20+ hour ago   (345+ words) Skiers at Austria’s Snow Space Salzburg will have something new to enjoy this season. Over the past several months, construction crews have been working hard on Snow Space Salzburg’s new 10-seater Grafenberg gondola, set to open for the 2026-27 season. Built…...

5+ day, 5+ hour ago   (24+ words) SnowBrains Skier, storyteller, and Senior Writer at SnowBrains....

5+ day, 15+ hour ago   (223+ words) The search for Canadian skyrunner Kalie McCrystal, missing on the Italian side of the Matterhorn since September 1, has entered a new phase. After a full day of aerial helicopter sweeps on Thursday, September 3 turned up no trace of the 38-year-old…...

5+ day, 18+ hour ago   (236+ words) Burton Snowboards, the world’s largest and most famous snowboard company, recently named former employee Denny Bruce as its new Chief Executive Officer, effective Sep. 21. After years of working with various action sports brands, Bruce will now guide the premier snowboard,…...

6+ day, 16+ hour ago   (382+ words) Esser will assume the head coach position, taking over for Danny Kass, who held the position from 2023 to 2026. Tait will join the team as a halfpipe World Cup coach. “We couldn’t be more excited to welcome Brett and Rakai to…...