2+ hour, 40+ min ago   (308+ words) Consumers asking ChatGPT what they can eat for under Rs 100 will now find KFC among the answers. The QSR chain has become the first brand in its category in India to advertise on ChatGPT, using the platform to promote its…...

5+ hour, 8+ min ago   (226+ words) Priyanka Sahoo, who most recently served as head of strategy and stakeholder engagement for data and analytics at Tata Consultancy Services (TCS), has announced her departure from the IT services company after a five-year stint. Sahoo shared the news in…...

3+ day, 1+ hour ago   (209+ words) Hilti India has released REWIND, a brand film for National Engineers' Day that focuses on the engineers and ideas behind buildings, bridges and other infrastructure. Built around the thought, 'Everything that exists today, once did not exist,' the film moves…...

3+ day, 2+ hour ago   (188+ words) JioStar is set to premiere Jungle Tales with Mowgli, a new animated series based on the familiar Mowgli character, on JioHotstar and Disney Channel on September 12. The series follows a curious and mischievous 10-year-old Mowgli as he navigates life in…...

3+ day, 6+ hour ago   (254+ words) Amaron has launched a new campaign, Modern Bikes Ki True Power, for its True 4Ah battery range, focusing on the increasing electrical demands of modern motorcycles. Conceptualised by TBWA\Lintas, the films use everyday street situations to show how features such…...

3+ day, 7+ hour ago   (523+ words) To turn a regular billboard into a viral social media trend, brands rely on three main tricks. First, pattern disruption. Commuters expect boring corporate slogans. When they see self-deprecating humor or cheeky jokes, they stop and look. That sudden surprise…...

4+ day, 5+ hour ago   (466+ words) Zee5 has unveiled a revamped streaming experience across mobile and connected TV, introducing AI-led discovery, greater personalisation and a redesigned interface. The new experience divides the platform into five sections: Premium Entertainment, Free5, KidZ, TV and Sports. The platform has also introduced…...

4+ day, 5+ hour ago   (182+ words) afaqs! "Intercity mobility platform zingbus has appointed integrated marketing and communications agency Team Pumpkin as its PR partner The mandate covers media relations, business storytelling, executive profiling and thought leadership The agency will work on zingbus" communications around intercity mobility,…...

4+ day, 2+ hour ago   (184+ words) Google’s Gemini has introduced four interactive features around Kaun Banega Crorepati (KBC), allowing viewers to engage with the show beyond its television broadcast, according to a blog shared by Google. The features include an on-screen trivia segment, a Gemini-powered lifeline…...

4+ day, 12+ hour ago   (1589+ words) “Never judge a book by its cover.” It’s a phrase that tells us not to make assumptions based on appearances. But for brands, the cover does matter. In FMCG, packaging is often the first point of consumer interaction—and brands…...