3+ day, 16+ hour ago   (178+ words) Parag Milk Foods has expanded its Avvatar nutrition portfolio into the snacking category with the launch of Avvatar Popped Chips. The move takes Avvatar beyond its existing range of protein powders, ready-to-drink beverages and bars, bringing its protein proposition into…...

4+ day, 9+ hour ago   (243+ words) Laxmi Dental has launched a new consumer awareness campaign for its Illusion Zirconia Dental Crowns, featuring actor Madhuri Dixit. The two films focus on the way patients and their families approach decisions around dental treatment. In both films, a son…...

4+ day, 22+ hour ago   (841+ words) If a relative or friend brings you a gift of chocolate balls wrapped in gold foil and paper lining, your eyes will widen in surprise, and others will look on with envy. That is the allure of the Ferrero Rocher…...

6+ day, 10+ hour ago   (194+ words) Rado has launched its new brand campaign, ‘The Search’, featuring global brand ambassador Hrithik Roshan. The campaign film follows Roshan as he sets out to create a meaningful gift inspired by memories of a loved one. Wearing the Captain Cook…...

6+ day, 15+ hour ago   (164+ words) Magnum by Safari, the luggage brand from Safari Industries, has appointed actor Saif Ali Khan as its brand ambassador. The association is centred on the brand’s ‘Swag On The Move’ proposition, which focuses on design, functionality and affordability in luggage....

6+ day, 19+ hour ago   (247+ words) The Delhi Metro Rail Corporation (DMRC) has warned social media creators against a viral trend that involves sticking a mobile phone to the window of a moving Metro train to capture cinematic footage. The trend has gained traction on Instagram…...

6+ day, 22+ hour ago   (1350+ words) For decades, meat and seafood in India occupied an awkward place in the country's consumer culture. The category was large, deeply embedded in regional food habits and consumed across millions of households, but its retail identity remained largely functional—and…...

1+ week, 3+ day ago   (317+ words) PUMA India has launched ‘Meditation in Motion’, a campaign featuring 40 Buddhist monks ahead of the Ladakh Marathon, scheduled from September 10 to 13. Shot at the Thiksey Monastery in Leh, the campaign brings together meditation and running through a series of visuals…...

1+ week, 4+ day ago   (1195+ words) Mogu Mogu, the drink that popularised chewable beverages in India, has recently added candies and iced teas to its stock list. The name perhaps gives it away: Mogu Mogu is not an Indian creation but rather a Thai brand with…...

1+ week, 5+ day ago   (195+ words) MICA and the Indira Gandhi National Centre for the Arts (IGNCA) have signed a three-year memorandum of understanding (MoU) to collaborate on cultural communication, heritage research and branding. As part of the partnership, the institutions will jointly launch two certification…...