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afaqs! has been the consistent leader online when it comes to the Indian marketing, advertising and media space. It is also among the largest websites of its kind in the world.
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News
KFC takes its ads to ChatGPT in a first for India's QSR sector
2+ hour, 41+ min ago (308+ words) Consumers asking ChatGPT what they can eat for under Rs 100 will now find KFC among the answers. The QSR chain has become the first brand in its category in India to advertise on ChatGPT, using the platform to promote its…...
Final call for entries: afaqs! Foxglove Awards 2026 awaits India's young agencies
2+ day, 12+ hour ago (451+ words) The clock is ticking for India's young agencies. With the September 18, 2026 entry deadline approaching, the afaqs! Foxglove Awards 2026 is entering its final phase, giving agencies one last opportunity to put their strongest work forward for the 12th edition of the awards....
Omnicom Advertising names Andrew Robertson CEO as Troy Ruhanen steps down
3+ day, 8+ hour ago (569+ words) Omnicom has announced the retirement of Troy Ruhanen, president and CEO of Omnicom Advertising, following a career spanning more than two decades in leadership roles across the holding company. Ruhanen’s retirement comes after the completion of the integration of Omnicom…...
Zee5 revamps streaming experience with AI-powered discovery
4+ day, 6+ hour ago (466+ words) Zee5 has unveiled a revamped streaming experience across mobile and connected TV, introducing AI-led discovery, greater personalisation and a redesigned interface. The new experience divides the platform into five sections: Premium Entertainment, Free5, KidZ, TV and Sports. The platform has also introduced…...
JEEVMEDIA elevates Ishika Juneja to head of global business
4+ day, 5+ hour ago (199+ words) JEEVMEDIA has promoted Ishika Juneja to Head of Global Business, eight months after she joined the creator management and influencer marketing agency as a Business Development Associate. In her new role, Juneja will oversee the agency’s international market operations, client…...
Grapes Worldwide partners with U.S. agency Alice & Albert for global expansion
5+ day, 3+ hour ago (346+ words) Grapes Worldwide has partnered with US-based independent agency Alice & Albert Inc. to form a global strategic partner network aimed at supporting brands expanding between India, North America and other international markets. Under the model, the agencies will work on cross-market…...
Frodoh partners with STAGE to bring first-screen ads to its OTT app
5+ day, 15+ min ago (181+ words) AdTech firm Frodoh has partnered with regional OTT platform STAGE to introduce a first-screen monetisation framework on its OTT app. The technology will allow STAGE to offer advertising placements on the home screen and discovery interface while keeping content streaming…...
ARM Worldwide integrates ChatGPT Ads into paid media strategy
5+ day, 3+ hour ago (308+ words) ARM Worldwide is integrating ChatGPT Ads into its paid media strategy, adding conversational advertising to campaigns for clients across multiple sectors in India. Unlike keyword-based search advertising, ChatGPT Ads are designed around conversations, context and user intent. The format allows…...
Omnicom Global Solutions appoints Swapnil Deshmukh as head of operations
5+ day, 4+ hour ago (215+ words) afaqs! "Omnicom Global Solutions (OGS) has appointed Swapnil Deshmukh as head of operations Based in Pune, Deshmukh will oversee business operations, enterprise governance, process excellence, enterprise platform transformation and office experience Deshmukh joins OGS after more than two decades across…...
Sebamed tests ChatGPT advertising with WPP Media
5+ day, 7+ hour ago (317+ words) Sebamed, marketed in India by USV, has partnered with WPP Media to test advertising on ChatGPT, placing its Gentle Facial Cleanser for oily and combination skin in AI-led skincare discovery. The activation is built around Sebamed's pH 5.5 proposition and focuses…...