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News
Priyanka Sahoo steps down from TCS after five-year stint
7+ hour, 15+ min ago (226+ words) Priyanka Sahoo, who most recently served as head of strategy and stakeholder engagement for data and analytics at Tata Consultancy Services (TCS), has announced her departure from the IT services company after a five-year stint. Sahoo shared the news in…...
Final call for entries: afaqs! Foxglove Awards 2026 awaits India's young agencies
2+ day, 14+ hour ago (451+ words) The clock is ticking for India's young agencies. With the September 18, 2026 entry deadline approaching, the afaqs! Foxglove Awards 2026 is entering its final phase, giving agencies one last opportunity to put their strongest work forward for the 12th edition of the awards....
Hilti India puts engineers behind India's landmarks in the spotlight
3+ day, 3+ hour ago (209+ words) Hilti India has released REWIND, a brand film for National Engineers' Day that focuses on the engineers and ideas behind buildings, bridges and other infrastructure. Built around the thought, 'Everything that exists today, once did not exist,' the film moves…...
Prudential Health India puts everyday insurance problems in the spotlight
3+ day, 2+ hour ago (404+ words) afaqs! Prudential Health India puts everyday insurance problems in the spotlight Created by TBWA\Lintas, the digital-first campaign features Sharib Hashmi in three films, each built around a customer situation and one of the insurer's offerings. Prudential Health India has…...
Omnicom Advertising names Andrew Robertson CEO as Troy Ruhanen steps down
3+ day, 10+ hour ago (569+ words) Omnicom has announced the retirement of Troy Ruhanen, president and CEO of Omnicom Advertising, following a career spanning more than two decades in leadership roles across the holding company. Ruhanen’s retirement comes after the completion of the integration of Omnicom…...
Avvatar enters the snacking space with popped protein chips
3+ day, 8+ hour ago (178+ words) Parag Milk Foods has expanded its Avvatar nutrition portfolio into the snacking category with the launch of Avvatar Popped Chips. The move takes Avvatar beyond its existing range of protein powders, ready-to-drink beverages and bars, bringing its protein proposition into…...
The secret strategy Indian brands use to turn physical ads into viral attention hits
3+ day, 9+ hour ago (523+ words) To turn a regular billboard into a viral social media trend, brands rely on three main tricks. First, pattern disruption. Commuters expect boring corporate slogans. When they see self-deprecating humor or cheeky jokes, they stop and look. That sudden surprise…...
Ex-TCS CCO Kinshuk Gupta joins Reliance Jio to lead corporate communications
3+ day, 12+ hour ago (143+ words) afaqs! "Former TCS chief communications officer Kinshuk Gupta has joined Reliance Jio as senior vice president, corporate communications He will oversee the telecom giant"s corporate messaging and brand communications strategy Gupta left Tata Consultancy Services (TCS), around 10 months after…...
Madhuri Dixit fronts Laxmi Dental’s new Illusion Zirconia campaign
4+ day, 2+ hour ago (243+ words) Laxmi Dental has launched a new consumer awareness campaign for its Illusion Zirconia Dental Crowns, featuring actor Madhuri Dixit. The two films focus on the way patients and their families approach decisions around dental treatment. In both films, a son…...
Zee5 revamps streaming experience with AI-powered discovery
4+ day, 8+ hour ago (466+ words) Zee5 has unveiled a revamped streaming experience across mobile and connected TV, introducing AI-led discovery, greater personalisation and a redesigned interface. The new experience divides the platform into five sections: Premium Entertainment, Free5, KidZ, TV and Sports. The platform has also introduced…...