2+ hour, 39+ min ago   (308+ words) Consumers asking ChatGPT what they can eat for under Rs 100 will now find KFC among the answers. The QSR chain has become the first brand in its category in India to advertise on ChatGPT, using the platform to promote its…...

3+ day, 7+ hour ago   (523+ words) To turn a regular billboard into a viral social media trend, brands rely on three main tricks. First, pattern disruption. Commuters expect boring corporate slogans. When they see self-deprecating humor or cheeky jokes, they stop and look. That sudden surprise…...

4+ day, 5+ hour ago   (466+ words) Zee5 has unveiled a revamped streaming experience across mobile and connected TV, introducing AI-led discovery, greater personalisation and a redesigned interface. The new experience divides the platform into five sections: Premium Entertainment, Free5, KidZ, TV and Sports. The platform has also introduced…...

4+ day, 5+ hour ago   (182+ words) afaqs! "Intercity mobility platform zingbus has appointed integrated marketing and communications agency Team Pumpkin as its PR partner The mandate covers media relations, business storytelling, executive profiling and thought leadership The agency will work on zingbus" communications around intercity mobility,…...

4+ day, 2+ hour ago   (184+ words) Google’s Gemini has introduced four interactive features around Kaun Banega Crorepati (KBC), allowing viewers to engage with the show beyond its television broadcast, according to a blog shared by Google. The features include an on-screen trivia segment, a Gemini-powered lifeline…...

5+ day, 14+ min ago   (181+ words) AdTech firm Frodoh has partnered with regional OTT platform STAGE to introduce a first-screen monetisation framework on its OTT app. The technology will allow STAGE to offer advertising placements on the home screen and discovery interface while keeping content streaming…...

5+ day, 3+ hour ago   (308+ words) ARM Worldwide is integrating ChatGPT Ads into its paid media strategy, adding conversational advertising to campaigns for clients across multiple sectors in India. Unlike keyword-based search advertising, ChatGPT Ads are designed around conversations, context and user intent. The format allows…...

5+ day, 6+ hour ago   (144+ words) CREX, a cricket-focused app, has appointed Anuj Bhasin as its chief revenue officer (CRO). Bhasin brings over 25 years of experience across media, sports, technology and digital businesses, with experience in revenue strategy, go-to-market planning, partnerships and commercial leadership. He spent…...

5+ day, 7+ hour ago   (317+ words) Sebamed, marketed in India by USV, has partnered with WPP Media to test advertising on ChatGPT, placing its Gentle Facial Cleanser for oily and combination skin in AI-led skincare discovery. The activation is built around Sebamed's pH 5.5 proposition and focuses…...

5+ day, 12+ hour ago   (852+ words) A click can happen in seconds. A purchase may take months. In some categories, the person who influences the decision may not even be the person buying the product. The conversation quickly moved beyond the familiar media scorecard. The central…...