3+ day, 16+ hour ago   (167+ words) AI isn’t here to replace marketers; it’s here to help them focus on the work that matters most. In this episode of Adspeak by ADWEEK, editor in chief Ryan Joe sits down with Rafa Flores, chief product officer at Treasure....

4+ day, 18+ hour ago   (87+ words) Acquisition costs keep climbing, and churn keeps eating into growth. Generic targeting doesn’t help. It wastes budget on shoppers who were never likely to convert or stick around in the first place. This session is designed for acquisition, growth, and…...

5+ day, 1+ hour ago   (542+ words) As AI reshapes what’s possible, Autodesk wants to inspire people to create what matters. The technology company, which makes design software for industries including architecture, manufacturing, and media, has launched its latest campaign, “The World Is Yours for the Making,…...

5+ day, 17+ hour ago   (752+ words) I once reported to a CEO who urged me to “copy insurgent brands” because, he claimed, they launch products with bold claims, generate attention from influencers, and their campaigns effortlessly go viral (He wished!). But it’s false to assume their…...

5+ day, 23+ hour ago   (664+ words) The multicultural media and marketing firm My Code has named three new members to its executive leadership team, according to chief executive Imani Duncan. On Tuesday, the company named Luis Romero as its new chief revenue officer, Ying Miao as…...

1+ week, 3+ day ago   (232+ words) Red-light therapy brand Rouge Care is crediting AI agents with a fivefold return on ad spend. The direct-to-consumer brand spent $25,000 on CTV ads and drove over $125,000 in attributable sales for an awareness campaign that ran in the second quarter of…...

1+ week, 5+ day ago   (176+ words) For the last four years, the ad industry has been figuring out and experimenting with what it can do with generative AI. Now, it’s confronting an awkward reality: limitations that lie with the technology. In August, companies faced some of…...

1+ week, 5+ day ago   (185+ words) Colin Jost wouldn’t necessarily call himself a Brand Genius: “I would have been very happy with non-idiot,” Jost told ADWEEK. But at ADWEEK, we beg to differ, with Jost becoming one of the latest members of our 2026 Brand Genius class....

1+ week, 6+ day ago   (291+ words) ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. TikTok for Business has partnered with ADWEEK to present the 2026 Fastest Growing Agencies…...

1+ week, 6+ day ago   (253+ words) ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Even AI can be prone to “human” error. But rather than raging against…...